5 Reasons Why Everyone's Obsessed With This Rainbow Cardigan
The cozy, color-packed cardi that keeps selling out, and why you'll want one before fall's over.

1. It's the softest sweater you'll own
You know the sweaters that look cute but feel like a doormat? This isn't one of them.
It has a fluffy, mohair-style knit that feels like a hug the second you put it on. It's thick enough to keep you warm on chilly mornings and stretchy enough to live in all day. You'll catch yourself petting your own sleeves.

2. It's like a dopamine hit you can wear
Fall doesn't have to mean beige, black and fifty shades of brown.
Every stripe fades into the next, from pink and tangerine to lemon, mint and lilac. Throw it on during a gray, drizzly day and your whole mood changes. It's the kind of piece that makes people smile when you walk into the room, and that includes you when you catch yourself in the mirror.

3. A boutique cardigan without the boutique price
This exact look has been popping up in boutiques for $80, $100 and more, and it's usually sold out anyway.
Ours has the same ombre stripes, the same cozy knit and the same tortoiseshell buttons, at a price that doesn't need a second thought. Every button works too, so you can wear it open as a cardi or buttoned up as a sweater.

4. It goes with literally everything
You can wear it with jeans, a denim skirt, leggings or shorts with tall boots. You can layer it over a white tee or throw it over a dress. The relaxed, drop-shoulder fit lets the stripes do all the work.
Teachers are wearing it to class. Therapists are wearing it to sessions. It's fun without being too much, and cozy without looking sloppy. You'll reach for it from September straight into spring.

5. Get ready for the compliments
This is the part nobody warns you about. Wear it once and you'll get stopped at the coffee shop, at school pickup and in the grocery line, by people asking "where did you get that?"
It's the piece people remember you in, the one that feels like you as a cardigan.
Heads Up: It Keeps Selling Out
This cardigan has sold out again and again this season, and restocks don't last long. If the rainbow made you smile, don't wait for the next one.
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